AYUSH Upchar is built exclusively for India's traditional wellness brands. Reach customers who actively seek Ayurveda, Yoga, Unani, Siddha and Homeopathy — with ₹0 onboarding, no hidden charges, and Pan-India reach.






India's healing traditions carry thousands of years of accumulated wisdom — in Ayurveda, Yoga, Unani, Siddha and Homeopathy. Most marketplaces treat wellness products as just another SKU in a general category. We don't. AYUSH Upchar was built from the ground up for practitioners, brands and makers who believe in the power of natural healing.
When you sell on AYUSH Upchar, you are not just listing products. You are part of a larger mission — Mera Desh, Mera Upchar — making every Indian home healthier through the wisdom of our own traditions.
India has more traditional medicine brands than any country on earth. They deserve a marketplace that treats their knowledge as a strength, not an afterthought. That marketplace is AYUSH Upchar.
Every buyer on AYUSH Upchar is searching specifically for traditional wellness products. Not scrolling past your listing on an electronics page. They come here because they believe in what you make.
Our team understands Ayurvedic formulations, AYUSH license requirements, GST treatment for wellness products, and the nuances of listing traditional medicines correctly — so you don't have to explain it from scratch.
Dedicated onboarding support, compliance guidance, AYUSH regulatory assistance, and a seller community of like-minded brands. We grow only when you grow — and that keeps us honest.
| Feature | AYUSH Upchar | Amazon / Flipkart | Own Website |
|---|---|---|---|
| Dedicated AYUSH buyer base | ✔ Only AYUSH | ✗ General audience | ✗ Build yourself |
| Onboarding fee | ✔ ₹0 forever | ✗ ₹999+/year | ✔ ₹0 |
| Settlement cycle | ✔ 7 days | ⚡ 7–14 days | ✔ Instant (own) |
| Category approval complexity | ✔ Simple | ✗ Complex / gated | ✔ None |
| Pan-India logistics support | ✔ Managed | ✔ FBA / EasyShip | ✗ Manage yourself |
| AYUSH regulatory guidance | ✔ Included | ✗ None | ✗ None |
| Seller dashboard | ✔ Real-time | ✔ Seller Central | ⚡ Depends on platform |
| AYUSH SEO & organic traffic | ✔ Built-in | ✗ Extra cost | ✗ Build yourself |
Fill in your details. Our team personally reviews every application and reaches out within 2–3 business days.